The game is specifically designed for ages 6–14, however, anyone of any age is allowed to play Club Penguin. The success of Club Penguin led to New Horizon being purchased by The Walt Disney Company in August 2007 for the sum of 350 million dollars, with an additional 350 million dollars in bonuses should specific targets be met by 2009. While free memberships are available, revenue is predominantly raised through paid memberships which allow players to access a range of additional features, such as the ability to purchase virtual clothing, furniture, and in-game pets called "puffles" for their penguins through the use of in-game currency. After beta-testing, Club Penguin was made available to the general public on Octoand has since expanded into a large online community -growing to the extent that by late 2007, it was claimed that Club Penguin had over 30 million user accounts. Players use cartoon penguin-avatars and play in a winter-set virtual world. Club Penguin is a massively multiplayer online game (MMO) involving a virtual world containing a range of online games and activities, created by New Horizon Interactive.
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